New Wing Addis started as a small shoe factory in 1977 and the Leung's family has operated shoes businesses in Hong Kong, China then Africa for over 40 years. New Wing has grown rapidly from 1990 with a production run of 100 pairs of shoes per day until today where the factory now produces more than 90,000 pairs of shoes per month. Our range of leather shoes has increased to suit the world of fashion and retail demand, we also well adapted in quick turn-around on orders and switching production of styles when necessary.

The heart of a pair of shoe is the material that goes into it, as well as New Wing uses the highest quality materials. Fundamental to the success of New Wing is our commitment to our business partners and customers. Combining the well managed manufacturing with the talents of highly trained staffs, has ensured us to deliver the product excellence.

Our factory in Africa was established in 2011, there are about 1,000 staffs (including management team, design team, Italian technican & so on) where located in Addis Ababa, Ethiopia. A core element in the success of NEW WING is the flexibility of the factory team to alternate the manufacturing line from women causal flats to moccasins, boots or men shoes. Mainly supporting to retailers, distributors, and brands in Europe, USA, Japan, and Asia markets.

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